Free consultation
A 30-minute call about your product, where it is today and where you want it on shelf.
CPG development · Concept to launch
From vision
to volume.
Prototyping, packaging, testing and full-scale manufacturing for food, beverage and personal care brands. Managed end to end by one team.
5,000+Products taken from concept to shelf
Companies we have worked with
01 · About
CPG experts from every field, for Fortune 500s and startups alike.
Our vision
Adaptive, customized solutions that match a fast-moving market and each client's growth plans, built on intelligence, agility and operational excellence.
Our approach
We study each supplier's ecosystem, find the hidden opportunities, and build strategies that fit existing workflows or fill the gaps that slow a launch down.
02 · Services
The full lifecycle, one partner.
01
Retail strategy & insights
We use your POS and third-party data to find item gaps, whitespace and trends, then build the category strategy and assortment to match.
02
Formulation management
Use one of our trusted co-manufacturers or bring your own formula. We benchmark it against the competition and keep it compliant and aligned with the market.
03
Packaging design & development
Retail-ready packaging and brand development, from identity to print-ready files, built to win at shelf.
04
Testing & certification
Stability, clinical trials, sensitivity, potency and microbial analysis, so every product is safe and effective.
05
Production
Pilot and full-scale runs through a global network of trusted partners, with precision and adaptability at every step.
06
Supply chain management
We find and vet new suppliers, run the RFP, and manage sourcing, logistics and fulfillment with full visibility from procurement to delivery.
03 · How it works
Three steps to a launch plan.
Scope of work
A written scope with deliverables, timeline and cost, so you know the full path before you commit.
Build, launch, review
We run development through launch with one point of contact, then review sales and shelf execution after launch.
04 · The 2Fold network
Kitchen to production to digital.
Hover a partner to see their workTap a partner to see their work
Kitchen & chef
Culinary Kitchen & Beyond
Chef-driven R&D, rapid prototyping and recipes built to win on shelf and scale in production.
Equipment & engineering
Bakery Machinery & Engineering
Engineered equipment builds and packaging lines that cut waste, raise throughput and keep every run consistent.
Design, packaging & co-packing
Western Packaging
Custom stand-up pouches and rollstock film with low minimums, plus design support and co-packing.
Digital
Brandcamp Digital
Branding, online storefronts and marketing that help a finished product reach customers and grow demand.
How we launch with Brandcamp ↓Digital · In partnership with Brandcamp
Build the product.
Grow the demand.
2Fold brings your product to market. Through our partnership with Brandcamp Digital, we bring in the specialist team that helps it get found, sell online and keep customers coming back. You keep one point of contact: us.
Brandcamp Digital by the numbers
5.0★150+ Google reviews
500+Projects delivered
Branding & websites
A clear brand identity and a website that gives your product a compelling place in the market.
SEO & AI search
Help customers find your brand on Google and in AI search, with content built around what they're looking for.
Google & Meta ads
Paid search and social campaigns that turn attention into customers.
E-commerce & retention
An online storefront for your products, then email and social that build lasting customer relationships.
Case study · Your Nana's KitchenStart your launch
From family recipe to 40+ grocery stores
3xWholesale enquiries
40+New retail doors
14 wksConcept to shelf
05 · Who you'll work with
"We built 2Fold to deliver the strategic capability and real manufacturing insight that growing brands need, without the unnecessary layers that slow teams down."
Founder, 2Fold Strategy. With more than 30 years in CPG and experience launching thousands of products across multiple categories, our founder leads a team trusted by manufacturers, retailers and investors. Together, we bring practical development expertise that drives smarter decisions, cleaner execution and dependable results.
Start a project
Ready to scale?
Tell us where your product is today. We reply within one business day with next steps.
consult@2foldstrategy.com
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